At first the automobile looked as if it would be an entire visual transformation from the trio of idea vehicles that had directly preceded it – Sassou, Senku and Kabura – and nobody, not even on Mazda’s style team, knewhowever huge a bearing their new style philosophy would create round the world.
The earlier trio of award-winning* idea cars had all wowed audiences at the world’s motor shows in 2005 and 2006 – exhibiting a brand new and energetic commitment to exciting and up to date automotive style at Mazda.
But with the introduction of the Nagare idea, everything shifted. it had been as dramatic associate degreeintroduction as any auto company may hope for.
But why such a dramatic shift once the most recent ideas had been therefore successful? Franz von Holzhausen, Director of style for Mazda North America, explains:
“Mazda features a robust line from merchandise however we tend to felt that, for the long run of the Mazdacomplete, we would have liked to make a style language that mirrored associate degree emotional attachment to the cars, {in a|during a|in associate degree exceedingly|in a very} similar approach that Zoom-Zoompictured an emotional attachment to the cars once in motion.
"The 3 ideas explored concepts that might become a part of Flow style philosophy. Nagare very evolved from these ideas once Henry Laurens prompt that we tend to be even bolder and go more than we tend to had before.”
Mazda’s complete desoxyribonucleic acid – the element philosophical components from that a Mazda vehicleis made – is summarized in an exceedingly series of adjectives: ‘Zoom-Zoom’, ‘young’, ‘stylish’, ‘spirited’, ‘insightful’, ‘emotion in motion’, ‘innovative’, all area unit adjectives that have, over the years, become directlyrelated to the Mazda complete.
This is as a result of Mazda cars have long been publicized for his or her exceptional practicality, responsive handling and glorious driving performance.
“We checked out all of those adjectives and puzzled whether or not they were very being visually expressed through the planning at Mazda,” Franz von Holzhausen explains.
“Our cars we tend tore dynamically nice and proportionately they were smart however visually we felt that theyrequired work. It’s already time to arrange the planning evolution of tomorrow. The Nagare ideas show theapproach.”
The design team kicked off to get one thing new associate degreed recent for Mazda design; in terms of an aesthetic that might outline Mazda, that visually communicated the complete and which might become one thing that Mazda may ‘own’ from a style perspective.
Under Henry Laurens van den Acker, the planning team was challenged to capture Mazda’s driving spirit – embodied in Zoom-Zoom – by attempting to capture Mazda’s essential complete characteristics visually in Mazda vehicles, even after they were stationary.
The result was Nagare or Flow, an entire new style language for Mazda cars.
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